Frequently Asked Questions
We’ve gathered answers to the most common questions to help you quickly find the information you need. This page is designed to provide clear and concise guidance, whether you’re just getting started or looking for more specific details.
General overview & eligibility
What is RPM, and who is it built for?
RPM stands for Relationship Performance Management. RPM automates your follow-up, messaging, and reactivation, keeping clients engaged without you having to chase them.
RPM addresses six major pain points:
• Messages are going out, but customers are not replying
• Leads filling out forms and disappearing
• Juggling texts, DMs, and calls in chaos
• No way to reactivate past leads or clients automatically
• Confusing CRM with no training
• Automations with weak or ineffective messaging
RPM is a licensed, complete 'Client Engine' built specifically for automotive appearance shops (detailing, PPF, ceramic coating, window tint), and is designed for shops that generate $35k/month and want to grow without adding more chaos.
Can anyone request RPM?
Anyone may apply, but not everyone will qualify for RPM. The system is designed for automotive appearance shops that need to commit to the onboarding process, meet technical requirements (phone transfer, email warmup), and be willing to actively engage with the system and provide feedback.
During the launch phase, only 30 spots are available through an application-only process. We will only take 10 accounts per month. The initial fee will hold your place in line.
For customers who don't meet the current qualifications, we'd recommend focusing on building your revenue and customer base first. Once you reach that threshold, RPM will be an even more powerful tool for your business. In the meantime, we can explore other solutions that might be a better fit for where you are today.
See "What is RPM, and who is it built for?"
What results can I expect from RPM?
RPM has demonstrated an 82% increase in client response rates and a 39% increase in closing rates. Results vary by shop, but most clients begin seeing improved response rates within the first 30-60 days after the email warmup period completes. Lead conversion and reactivation results build over time as customers move through the automated pipelines, and the system works best when combined with consistent lead generation.
Provider does not guarantee increases in leads, response rates, bookings, revenue, or any specific business results.
Will RPM replace my sales team?
No. RPM automates messaging and follow-up, but it does not replace sales personnel.
It also does not...
• close deals automatically (AI)
• generate leads out of thin air
• provide paid ad management
• provide legal compliance services
• write your outbound content forever
• guarantee specific deliverability or business results
• provide reputation management (review generation/monitoring)
You still need to respond to leads and close deals; RPM just makes the process more consistent and removes the mental load of follow-up.
Setup & onboarding
What are the requirements for RPM?
RPM has four non-negotiable requirements:
1) Phone number transfer (or starting a new number for your business line)
RPM relies significantly on 2-way SMS and phone transcriptions.
2) Mandatory 45-day email warmup period
Your new email system requires this to gain trust from email providers like Google and Yahoo. Without this process, your marketing emails may end up in spam folders, resulting in no sales from your campaigns.
3) Four onboarding meetings with the RPM team
See "What is orientation, an how long is it?"
4) Ability to import existing contacts from platforms like Urable, Detailers Roadmap Site, Constant Contact, or Mailchimp
See "Can I import my existing contacts?"
What is orientation, and how long is it?
RPM provides four one-on-one onboarding sessions to train you and your team on the system. Each sessions is one-hour.
These sessions are designed to get you from setup to profit-generating fast. They cover system navigation, pipeline management, automation workflows, messaging best practices, and troubleshooting. Additional training beyond these four sessions is billed at $195/hour.
How long does implementation take?
The implementation timeline depends on complexity and testing requirements, but typically ranges from 6–25 hours. The initial setup includes system configuration, email warmup (45–60 days), phone number porting/setup, and onboarding sessions spread over time to ensure proper training.
See "What is orientation, and how long is it?"
Can I import my existing contacts?
Yes. RPM supports importing contacts from Urable, Detailers Roadmap Site, Constant Contact, and Mailchimp. You may also manually import contacts from other sources. The team will help you with data migration during onboarding.
How many team members can use RPM?
RPM includes unlimited users at no additional cost. Multiple team members can access the phone system, CRM, pipeline management, and messaging features. It's required that a business owner or key team members attend at least the first four onboarding sessions.
Capabilities & customizations
What is included in RPM?
RPM includes:
• Four 31-day inbound lead nurture sequences via SMS & email written for PPF, Tint, Ceramic & Detailing services. Vinyl wrap is coming
• 48 weeks of customer-keeping content newsletters
• Future-planned 3-5 new automations added annually
• Built-in 2-way SMS texting & phone call porting into the system
• Voice transcriptions and AI summaries
• All-in-one system for funnels, email, and SMS
• Full CRM & pipeline management
• Email health monitoring & reports
• 4 one-on-one onboarding calls
• Unlimited user spaces
See "What are the service-specific pipelines?"
How customizable is RPM?
RPM provides a prebuilt, all-in-one marketing solution for inbound and post-purchase messaging, newsletters, phone IVR menus, AI transcribing, pipelines, and connections to your website and other CRMs. You can do initial content editing for all pre-made content, modify contact segments and tags, create your own additional automations. However, the core automation workflows are locked to prevent breaking complex sequences. Custom modifications beyond basic personalization are available through Professional Services.
See "What are 'Professional Services' and how much do they cost?"
See "Can I create my own automations or customize the messages?"
How many automations are included?
RPM includes 50+ prebuilt automations covering lead response, service-specific pipelines (detailing, ceramic, tint, PPF), reactivation sequences, review requests, referral engines, and customer retention campaigns. Each automation is built with branching logic, time-based triggers, and conditional routing.
The customer will be able to edit or remove some of our prebuilt automations during onboarding.
Does RPM include a phone system?
Yes. RPM includes a built-in phone IVR system with call tracking, transcriptions, AI summaries and 2-way SMS texting. The system requires phone number porting or starting a new number. Multiple team members can access the system via a VOIP app.
What are the service-specific pipelines?
Each service type has its own inbound leads and post-purchase pipeline with custom touchpoints:
• Detailing has seasonal reactivations and maintenance plans
• Ceramic coating includes aftercare, inspection reminders, and maintenance triggers
• Window tint includes cure timelines and safety reminders
• PPF has performance checks and film care guidance
Can I create my own automations or customize the messages?
Yes. At this time, clients can create their own unique automations and can review and customize all messaging before use.
Regarding automations:
We do ask that they reach out if there are any questions, as we do not want to conflict with what is currently made. RPM automations rely on tightly connected rules, triggers, tags, and sequencing logic. Allowing open editing would risk breaking the system and disrupting live client communication.
If you have a request for a new automation, you can submit it to [email protected]. The RPM team will evaluate whether it makes sense to build for the entire system or quote it as custom Professional Services.
Regarding message customizations:
RPM delivers messages as-is, and you're responsible for reviewing all content, workflow logic, sending rules, contact segments, and tags before activation. Custom writing is available as a Professional Service.
See "What are 'Professional Services' and how much do they cost?"
Can I use a hardware or hardline phone?
You can integrate a physical VoIP deskphone directly into RPM. This feature offers seamless call management, enabling both outbound and inbound calls along with call recording and transcription, all while keeping your CRM updated in real time.
Deskphones Network & protocol prerequisites
• SIP over UDP, TCP, or TLS
• Open outbound ports 5060/5061 for SIP signalling
• Open UDP 10000-20000 for RTP audio
• PoE switch or external power adaptor
What to look for when buying hardware
• “SIP” and “PoE” on the spec-sheet
• At least two programmable line keys
• Avoid carrier-locked or proprietary-provisioning devices
Popular models
• Yealink T54W / T58W
• Poly VVX 450
• Grandstream GXP 2170
• Snom D785
• Cisco 7841
Technical & support
Is RPM secure?
RPM is built on GoHighLevel, which is an enterprise-grade SaaS platform used by thousands of agencies and businesses. GoHighLevel maintains industry-standard security practices, including data encryption, secure data centers, and compliance with data protection regulations. However, specific security certifications, penetration testing results, or compliance standards (SOC 2, GDPR, etc.) should be confirmed directly with the RPM team or GoHighLevel's security documentation if required for your business compliance needs.
You'll receive a configured GoHighLevel sub-account environment with RPM's proprietary snapshots, workflows, automations, and messaging installed.
How does RPM work with a Detailers Roadmap website specifically?
RPM has direct integration with DR websites, including automatic form-to-pipeline routing, embedded tracking for visitor behavior, lead source identification (knowing which marketing channel brought each lead), and automatic value attachment to inbound leads. The integration ensures that when someone fills out a form on your DR site, they're automatically entered into the appropriate service-specific pipeline (ceramic, PPF, tint, or detailing) without any manual data entry.
For other websites, integrations can be set up during implementation.
After orientation, what kind of support is provided if something stops working?
After the initial four onboarding sessions, ongoing support is provided via email at [email protected] with a target
one-business-day response time. You also receive monthly email health monitoring and reports from email experts (starting around month 3 after email warmup), access to community-driven automations, and 5-8 new RPM automations added per year. Additional training or onboarding sessions beyond the initial four can be purchased at $195/hour.
The system is monitored for email health and deliverability. However, RPM depends on third-party platforms and carriers, so Provider is not responsible for outages, downtime, carrier filtering, or third-party policy changes.
Pricing & investments
How much does RPM cost?
For RPM's pricing, please contact us at [email protected] for the most up-to-date options.
What does the initial reservation/implementation fee cover?
The initial implementation fee covers RPM account setup, installation of RPM snapshots and pipelines, email and SMS template configuration, A2P phone porting, workflow and automation setup, form connections and integrations (including Zapier), email sending setup, and domain/email warmup support for 45-60 days. This includes the (4) onboarding sessions as well.
Are there additional costs beyond the monthly fee?
Yes, you're responsible for variable usage-based platform costs, including calling minutes (approximately $0.028/min for outbound, $0.017/min for inbound), SMS segments (approximately $0.0083-$0.166 per segment, where 1 segment = 160 characters), and email sending (approximately $0.00175 per email).
Each account is gifted a $50 recurring monthly wallet. You're also responsible for any third-party integration fees.
For example, a shop with 2 sales personnel on average sees a usage cost of emails, sms, phone calls and transcriptions of approximately $125 to $175 a month.
See "What are 'Professional Services' and how much do they cost?" if you are looking for customization fees.
What are "Professional Services" and how much do they cost?
Professional Services cover custom work beyond what's included in RPM, such as custom automations, custom writing, custom design, or additional onboarding sessions. These are billed at $195/hour with a minimum 5-hour block for custom automation/build work. Professional Services must be agreed upon in writing.
How much does RPM cost?
To view RPM's pricing, please visit the Pricing Plans page for the most up-to-date options.
What does the initial reservation/implementation fee cover?
The initial implementation fee covers RPM account setup, installation of RPM snapshots and pipelines, email and SMS template configuration, A2P phone porting, workflow and automation setup, form connections and integrations (including Zapier), email sending setup, and domain/email warmup support for 45-60 days. This includes the (4) onboarding sessions as well.
Are there additional costs beyond the monthly fee?
Yes, you're responsible for variable usage-based platform costs, including calling minutes (approximately $0.028/min for outbound, $0.017/min for inbound), SMS segments (approximately $0.0083-$0.166 per segment, where 1 segment = 160 characters), and email sending (approximately $0.00175 per email).
Each account is gifted a $50 recurring monthly wallet. You're also responsible for any third-party integration fees.
For example, a shop with 2 sales personnel on average sees a usage cost of emails, sms, phone calls and transcriptions of approximately $125 to $175 a month.
See "What are 'Professional Services' and how much do they cost?" if you are looking for customization fees.
What are "Professional Services" and how much do they cost?
Professional Services cover custom work beyond what's included in RPM, such as custom automations, custom writing, custom design, or additional onboarding sessions. These are billed at $195/hour with a minimum 5-hour block for custom automation/build work. Professional Services must be agreed upon in writing.
Contract & compliance
What exactly does the license include, and what does it not include?
The license includes: Access to the RPM System (50+ automations, 450+ messages, pipelines), platform access, unlimited users, phone/SMS/email capabilities, ongoing updates (3-5 new automations per year), email health monitoring, and four onboarding sessions.
It does NOT include: Ownership of automations/workflows (these remain as Provider's property), paid ad management, reputation management, custom automations or on-call development of newsletters, workflows and automations, legal compliance services, guarantees of specific business results, Professional Services/custom automation work (billed separately), or additional onboarding sessions (beyond original four).
Do I own the automations and workflows?
No. Provider retains all right, title, and interest in RPM's system, including our made snapshots, workflows, automations, templates, messaging libraries, pipelines, and processes.
If you make your own automations and workflows, we can export those and are not considered property of RPM.
You receive a limited, non-exclusive, non-transferable, revocable license to use these materials during your subscription. You retain ownership of your customer and lead data.
See "What exactly does the license include, and what does it not include?"
What consent do I need before messaging customers?
You must obtain and maintain all required consents and permissions to contact leads and customers by SMS, MMS, email, and phone. You must honor opt-outs and suppression requests promptly. You cannot use RPM for unlawful, deceptive, or prohibited messaging, including spam.
Am I responsible for compliance?
Yes, you are solely responsible for compliance with all laws and regulations, including TCPA, CAN-SPAM, state privacy laws, CTIA guidelines, carrier requirements, and rules related to consent, opt-in/opt-out, quiet hours, and content restrictions.
RPM does not provide legal compliance services or legal advice.
Does RPM help with compliance monitoring?
RPM's system includes email health monitoring to help prevent deliverability issues. The team performs state law compliance checks during automation development. However, you are ultimately responsible for ensuring your messaging practices comply with all applicable laws.
You should consult your own legal counsel regarding compliance.
See "Am I responsible for compliance?"
What happens to my data if I cancel?
Upon termination, Provider can provide an export of your contacts in a reasonable format. However, Provider will NOT export, transfer, or deliver Provider Materials, including RPM's workflows, automations, snapshots, templates, or pipelines.
The RPM agreement continues month-to-month until terminated by either party. There is no long-term contract commitment. Notices must be sent to [email protected] and must include client's name and the effective termination date.
Fees are typically non-refundable after implementation begins. Specific refund terms are outlined in your service agreement. Our refund policy is displayed on the Terms of Service page.
Either party may terminate the agreement with 7 days' written notice.
RPM FAQs | Last Updated: February 5, 2026
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Detailers Roadmap
1675 N Barker Road
STE C
Brookfield, Wisconsin 53045
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